Case Study
2025-2026
Asset Management
A digital asset management system for teams. I designed three parts: custom fields with filtering, in-app image editing and AI-assisted discovery.
Overview
Three parts of a larger product
What I owned
Why this needed to be configurable
Problem
Assets was easy to fill and hard to search
What we saw
From Symptoms to Root cause
Evidences
Research
Defining success, then testing the scope
Opportunity
Teams need to organize and refine assets inside the library, instead of relying on filenames and outside editors.
What success looks like
Tracked through product usage. No figures shared.
Decision 1: which overlays the editor needed
Where text alone still works
Decision 2: layers
Decision 3: where editing lives
Why these held up
Ideation
Keeping it simple as it scales
Two Systems
A tradeoff I pushed back on: layers
How layers stayed simple
A decision I made: where custom filters live
Designs
Two flows in detail
Future Scope
Shipped, tracked and ready to grow
Outcomes
Measured through product usage. No figures shared.
Where it goes next
Open Question
What this project taught me
